What is Keyword Research needed for
SEOboost creates a report where you can find the actual rankings for used keywords with a suggestion for new search queries. Let's talk about what it is and why it's important for your website.
Keywords help to understand your target market and the way your potential customers search for a specific goods or digital service. Our main goal is to attract those customers to your website, and not to the site of your competitors. The more keywords we use, the more traffic we can get.Keyword research is a process that helps you to answer the following questions:
- What do people search for?
- How many people search for a specific topic or service monthly?
- What type and in what format they want to get this information?
Discovering new keywords for your service is a crucial part of our work. We use modern keyword research tools to find all search queries that is somehow connected to a service you offer. We analyze the search volume for each keyword to give you a summary about the missed opportunities on your field. What's important - we concentrate on your competitors and chances to rank for your website in the better way. It's very important as, in some cases, it can bring you more advantages to target terms with lower search volume because they have lower competition. This tactic can bring faster results for your traffic growing.
How long does it take to get higher rankings for a keyword?
We can answer this question is a simple way: the higher the search volume for a keyword, the more work should be done to get higher ranking. This rule can be easily explained: if you have a term that is very popular, many people are interested in it and search for it, in most cases, you may have a dozen of other sites or services similar to your competitors to rank for this keyword. In those cases, it's extremely important to have a unique content of high quality on your website. Only in this way you will be able to benefit from a value-added content from a search engine perspective.
SEOboost helps you to take advantage of your competitors' missed opportunities. Let us explain what it means. It's a significantly good idea to find high-volume keywords that your competitors are not currently ranking for. This can be your chance to use this situation and increase a huge volume of search traffic to your website. Our team will analyze the keyword pool for your website and find which keywords your competitors are already ranking for. When it's done, we compare the terms that are not in this list and tell you exactly which keywords are not ranked by your competitors.
The last important part of the keyword research is an analysis of all keywords by a specific location. If you are doing a local business, then it's extremely important to benefit from the advantages of your local presence. If you run a worldwide service, then it may be a benefit to split your keyword research by regions or countries and work on each location separately. Such an approach will raise your chances to rank better locally and incease more traffic to your website.
The topic of a keyword research is very complex. Our goal is to create an easy overview over its importance. Our SEO experts will create a report where all mentioned points are already done. If you are not sure about the keyword research implementation, do not hesitate to contact us for help.