Quality vs Quantity
The quality vs quantity is one of the most debatable topics on the Internet, and you may find the information that blog owners should publish content frequently in order to rank in the SERP (Search Engine Result Page).
However, quantity without quality won’t do it. High-quality posts will help you to drive traffic.
Why Quality is of High Importance
“Consistent and quality content is an absolute must.”
Ron Lieback is the Founder of ContentMender
When you publish boring content with backlinks, this is huge disadvantage for your SEO strategy and you will definitely lose your readers. Such posts will ruin your brand’s authority and you will start everything from the beginning.
- So, what’s involved in making high-quality articles. There are five crucial questions to answer:
- Who are the target audience you writing for?
- How long should your article be?
- How will you respond the search intent?
- How often should you publish?
- How will you make it shareable?
1. Who are the target audience you writing for?
For instance, you would like to write a review of the film Zack Snyder's Justice League and the main audience is, of course, DC fans. Sure, you want to add some clickbait in order to attract people to read your article.
10 Reasons You Shouldn’t Miss Incredible Director’s Cut of Breathtaking DC Saga
- Why will this article motivate audience to click and read the article, because it contains:
- A list (10 reasons) and we know people love it
- Emotional part (shouldn’t miss)
- Message for DC fans (since Zack Snyder was the first film director and he was forced to leave production and everybody is waiting for his point of view)
However, it likely won’t rank on Google for searches of Zack Snyder's Justice League, since:
Nowhere in the title does it actually mention “Zack Snyder's Justice League”
And that’s all! No target keyword is a main problem and it shows the strategy you need to follow if you want your article to rank well in Google. When you search for “Zack Snyder's Justice League reviews”, every result on the 1st page begins with the words “Zack Snyder's Justice League”. Just imagine how such a little change made to the words you use can make a big impact on where you rank in the search results page.
2. How long should your article be?
One of the problems you will definitely face is that that people don’t really want to read unless they absolutely have to.
So, how long should your article be?
When you find out proper length you will give your readers what they came for. It is important to pay attention to that fact that if your keywords are used not only by you, you’ll need to outrank your competitors. So, your solution is a comprehensive, authoritative article that’s way better than the competitors.
Your strategy should contain different length articles.Short articles are great for outlining specific questions and news to catch your readers’ attention for a couple of minutes. Longer articles may rank higher in search results and drive more traffic to your page. These articles should always be relevant and they will definitely perform better in search results.
People usually consider a longer article be a more scrupulous one, so longer articles would receive better statistics when analyzed.
Article longer than 4,000 words – you will to lose the readers’ interest and cause irritation
Entertainment article should be short- 600 words or even fewer
No interest = no readers.
Additionally, each of your posts needs to be high quality, regardless of length. You need to be sure that your articles are targeted, informative, and answer the search intent if you want them to really drive traffic and convert for you.
3. How will you answer the search intent?
What does the search intent stand for?
- There are 4 types of search intents:
- Navigational. The user wants to find a specific page or site (think of your great aunt searching Google for “Facebook” instead of just going to facebook.com).
- Informational. The user wants to answer a specific question. These queries will include “how to,” “what is,” “where is,” “why do,” and other interrogatives.
- Transactional. The user wants to complete an action (conversion). This isn’t restricted just to purchases. It could be an email signup, lead generation form submission, store visit, or a phone call. Of course, some of those “somethings” might be hard to measure in analytics, but that doesn’t mean they don’t matter!
- Commercial. Similar to transactional intent, commercial intent is a great place to offer free versions of products and get yourself in front of their eyes.
You will create content that fulfills the specific needs of your audience after having discovered the search intent on your target keywords. For beginning, just search on Google and look at the results. Analyze it and get quick results with this strategy.
“Google can’t be tricked. Google SEO hates keyword cannibalism, i.e., creating 2 articles about the same exact topic. Google knows when your quickly-thrown-together article is short and won’t actually answer readers’ questions.”©TJ Haynes is the Head of Content & SEO @ Content Creators Agency
4. How often should you publish?
We have figured out that quality is always the priority, now let’s talk about frequency.
Researcher say that 1-2 new articles a month would be fine.
Infrequent posting is also a problem. You need to flexible these days. If something extraordinary happens – you will definitely need to make article about it!
5. How will you make it shareable?
What do you think of when we are talking about post in social media? We feel a little bit overwhelmed by the number of post and articles.
In 2020, Americans spent an average of 65 minutes a day on social media.
Best strategy for social media looks like:
Images of high quality – not a stock image on your other content
Personal connections –images of real people interacting with your product
Brevity – Keep it brief and focused.
Positive – people are will interact with social media content that makes them feel good.
Links – Always, include a link if it’s relevant!
Some writers consider it might be better to publish something each week rather than nothing, the but still the best strategy is to publish high-quality posts for your readers’ searches and fit the platform.
As always, staying flexible and adaptable will make your content strategy constantly evolving.