How to make your content more captivating

One of the best ways to create links that are similar to links of your competitors is a newsworthy content. There are several elements that are really important to create this type of content. Let’s take a brief look.


Data is indeed very important to this process because we do not always have a breaking news about our brand or product. We're not real reporters and we cannot just tell about the latest events that are happening. We have to create our own news by getting an insight into some interesting topics.

Internal data

Check if you really have any internal data in your company that could be interesting to relevant publications.

Notice that you first of all must have permission to do this. Then you may get an information that is really interesting. Or maybe there is a possibility that you have a list of email addresses or an active audience that you can poll and find some information that people will be interested in.


Surveys are great if you don't have the answer or data yet. To collect it, you can always do a survey. Maybe you can look through social media or else. Basically, a good way to think about this, is to ask yourself a question what is interesting to you and to your audience.


Another component here is emotion. Does your product trigger a specific emotion?

You can try to surprise your audience, show them something unexpected, because many journalists like to focus on new and unexpected things. Surprise is a great way to do it.


Now let’s talk about informational content.

Let’s think, how does it affect the audience? When a journalist or writer decides what to write, he wants to know whether this affects his readers and catches their attention. How does this affect their daily life? What do we have in common? You don't always need to be convenient to everyone. But if you are going to do this, you do need to focus and think, "How will this affect this particular person or a group of people?”.

Our digital PR perspective is involved at the very beginning of content creation. You don't want them to be separated. You don't want to create something and then ask someone to correct it later and have no idea what all of this is about.

The point is that if you have created something newsworthy, if it is captivating and consists of original information and it has a lot of emotional resonance, you can turn it into the media, and hopefully, you will be able to make incredible backlinks. SEOs always looking for ways to make great links, but you have to earn those links by creating newsworthy content.

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